A Tale of 2 WAHMs

Ramblings of 2 WAHMs - Anita DeFrank and Kara Kelso. Partners in business discuss how we manage successful websites and young children at home.

Monday, April 18, 2005

Better Ezines

I just read a very interesting newsletter and I felt the need to share it. I couldn't agree more with this newsletter! Have you found yourself un-subscribing to ezines or newsletters because you're tired of all the hype and sales? I know I have. Now, don't get me wrong...I completely believe in the editors getting paid for their ezines/newsletters (as I am one of those myself). This usually comes through affiliate links or paid advertising. But, I'm not going to waste my time one something thats nothing more than a great big sales letter, are you? There HAS to be a happy medium to keep your subscribers happy. I won't say anything else myself right now because I belive Phil Wiley of www.Ozemedia.com said it pretty well himself ;-)

The following is quoted from Phil's newsletter today...

And as famous UK marketer Peter Twist said to me
a couple of weeks ago when I went to one of his
regular Birmingham mentoring seminars:

"I love reading your emails and open them as soon
as one comes in because I know it will be interesting
and useful. Not like the sales pitches that most
marketers put out as an ezine these days."

Well he said something like that anyway.

Andy Henry and Martin Avis joined in the conversation,
and we all agreed that there are very few ezines from
well known internet marketers still worth reading,
because nearly everyone just pumps out sales
messages and special offers with no useful content.

Personally I think a balance has to be reached.

Ezines in this internet marketing / affiliate program /
search engine / work from home / small business
field have to both inform and entertain. They need to
be like mini magazines with a mix of news on the
latest sites and software, ideas for growing your
business, techniques you can follow, and also
success and inspirational stories.

But, like magazines, they also need to bring in a profit
for the writer / publisher. People doing them have to
be rewarded for their work, whether it's by running paid
advertising or using affiliate links throughout the ezine.

It's striking the right balance that's difficult.

I know, and all successful ezine publishers know, that
by writing about a single product or service and using
'sales talk' or 'hype' it's possible to make big d-o-l-l-a-r-s
from sending out one email.

But do this too often, without sending out ezines that
people enjoy reading and you'll be flooded with
un-subscribes.

Peter, Andy, Martin, and myself have all un-
subscribed from lots of ezines recently because
they've turned into nothing but sales pitches.

So if you're an ezine publisher take a good hard look
at your content and make sure that it's something
people want to read.

*END QUOTE*

What do you think? Agreed??

2 Comments:

  • At 8:05 PM, Blogger Nell said…

    I don't believe I have been subscribed to a sales/hype newsletter. I can say that it is hard to find newsletters that interest me, but once I do I'm hooked. lol.

     
  • At 5:15 PM, Blogger Kara said…

    I completely agree with this! I know of several newsletters that were at one point actually useful, but are nothing more than sales letters now. I know I'm still on some lists that there is not one single bit of information that isn't attached to something for sale or something "free" that trys to get you to buy something else.

    Like Anita said, I know the ezine publishers have to make money (oh boy do we know!). I'm not saying they should be giving it all away for free either, but seriously I don't want to see the latest product they are pushing every week! I signed up for CONTENT. If I can't find one useful tip, then why should I stay on a list that just wants my money? Sure sometimes I want to know about an interesting product or service, but not every week. :(

     

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