A Tale of 2 WAHMs

Ramblings of 2 WAHMs - Anita DeFrank and Kara Kelso. Partners in business discuss how we manage successful websites and young children at home.

Thursday, October 28, 2004

Progress on Soy Wax Candle Promotion

I posted earlier this week that I decided the push I needed to increase my income was to set a goal. What I decided on was to see my candle website grow to the point where it was getting at least one sale per day. So this week I've been working mostly on Soy Wax Candles. Last week I added a catalog request form, and have been focusing a bit on it this week. I sent out a press release, networked while focusing on that website, and sent out a "spam ad" on a few good groups. So far I've gotten 4 catalog requests in the past two days (2 yesterday and 2 today). While sending out catalogs yesterday I realised it only costs 60 cents to mail out these catalogs in an envelope, so that made me very happy. Of course the real test is going to come from how many sales I see from the catalogs I've sent out so far. As we go along I'll also be adding some other features like buying incentives or referal incentives. I may go so far as to add some new products to the website (such as bath and body products). We will see, we will see.

Candles are no easy market, so if I can run a successful candle website that means I can run any website successfully. It's an exciting feeling that's for sure!


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