A Tale of 2 WAHMs

Ramblings of 2 WAHMs - Anita DeFrank and Kara Kelso. Partners in business discuss how we manage successful websites and young children at home.

Wednesday, June 22, 2005

10 Essential Criteria For Choosing Your Target Market

In this week's issue of Mommy's Helper - Mom's Market Ezine:
( Can be read at: http://www.momsezine.com/issue-85.html )

~ Notes from Anita and Kara

~ Business Article - 10 Essential Criteria For Choosing Your Target Market
A specific group of people you will focus on selling your services to is your target market. This is not to be confused with the problem you will be solving for this group. Why choose a target market?, You need to decide exactly who your audience is before you sell your services.

~ Latest Message Board Topics

~ Product Reviews {NEW!}
Review of K9 Bytes Dog Collars

~ Childcare Article - Summertime Play
Summer is full of activities for kids to do, right. Yet it's amazing when in no time flat parents everywhere will hear those two dreaded words, "I'm bored." As with most of us, you will literally come to a point in time when you will simply shrug your shoulders and maybe even scratch your head and wonder, how in the heck they can already be bored.

~ Humor Article - Time Outs Are Negative
Unfortunately, my friend has just moved to a new group home where the Mommy Cops (in close association with the Parenting Police--you know the ones that stop you in the store and critique your parenting for free?) have invaded this particular group home community. The difference between the two is this: Parenting Police constantly find fault and critique with their crooked finger and pointy black shoes and hats, and Mommy Cops beam in with a sparkly magic wand and cheerfully correct your parenting with behavior modeling--you know you feel like they are parenting you as they do it. Can you just see me rolling my eyes?


Read this week's issue at: http://www.momsezine.com/issue-85.html



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