A Tale of 2 WAHMs

Ramblings of 2 WAHMs - Anita DeFrank and Kara Kelso. Partners in business discuss how we manage successful websites and young children at home.

Thursday, January 13, 2005

"The WAHM Project" - Day 9

Anita of course was busy today writing more content for the package (and will continue to do so for quite awhile - we weren't kidding when we said this package was going to be just filled with information!), while I spent half the day contacting some newsletter publishers who accept articles.

We also spent some time brainstorming what will go on the sales page of this package, and the solid "why" this package will be useful to those that will think of buying it. To be completely honest, when we started this package we didn't have a price tag in mind, nor did we think "wow we are going to make money doing this". Nope, what we did think is "wow this is something that's needed for this market, this is something that people TRUELY need and can use".

With so much information to buy out there, what will set this apart? Well basically because of the market it's directed to - I have yet to see any kind of information available for this one specific group of people we are putting this package together for. No fluff, and not just general information. Nope this is SPECIFICALLY for this group. Sure there IS some general "all kinds of business" information, but there has to be some. Some topics DO apply to all kinds of businesses, and it's important to touch on them, but for the most part this package will have topics that are specifically for this group and this group only.

So that was our day today. Some "detail" work, but also a lot of brainstorming. When this project is finally finished and released, we should be 100% ready!

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