A Tale of 2 WAHMs

Ramblings of 2 WAHMs - Anita DeFrank and Kara Kelso. Partners in business discuss how we manage successful websites and young children at home.

Tuesday, March 27, 2007

Amazon & Content Links

I've been trying pretty hard for the last few months to improve the income on Idea Queen. Google isn't playing very nice lately, and my income from that source seems to be going down while the traffic goes up. Umm what? Yeah I don't get it either. So to heck with that, that site is worth more than a few pennies a click anyway.

So when I saw they have now created Content Links, well I got pretty excited. This was pretty big news to me. I've been an Amazon affiliate for several years now. While their commissions aren't so hot, the conversion rates more than make up for it. My Amazon check has always been nice "play money" in the past when I'd use it here and there.

I don't have a clue how well this is going to convert and I haven't really fully looked into stats on things like this. But I guess it's about time to find out. This seems to be exactly what Idea Queen needs, since it's so high on content. Like a double edge sword that site is - I could give smaller bites of the content and require a membership, but that would hurt my search engine rankings. Although too much content and my visitors don't really feel they need to go any further. I can only do so much with a sales letter.

Well I'm thinking this might be the ticket I've been looking for. I did a few test pages, and so far I'm impressed. Some of the links are a bit off, but hey it's still in beta. I have faith in Amazon, as they've always continued to improve in every way (although I'm still a bit miffed they discontinued the "Buy Now" links that converted the best, GRRRR!). We shall see how this goes though. Looks like there are already some flexible options, so it should only get better from here!


  • At 6:18 AM, Blogger Anita said…

    It's kind of funny that you wrote something about this yesterday, lol. I myself have never been a big Amazon affiliate. No reason why really, just never put the time into Amazon. I just happened to be there yesterday building a specific link for someone and noticed the new content links. You'll have to let me know how it works out for you.

    And I don't know how long this has been in effect because like I said, I've never been a big Amazon player (just buyer, lol). But I loved the fact that I could build a link from any page on Amazon. That was pretty quick and easy. Made my job of creating a specific link for a specific book super-easy!


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