A Tale of 2 WAHMs

Ramblings of 2 WAHMs - Anita DeFrank and Kara Kelso. Partners in business discuss how we manage successful websites and young children at home.

Wednesday, March 28, 2007

The Money Is In the List

Have you heard this before? Yeah I have too. It's taken me awhile, but I finally get it. The money is in the list. This is more true now that it ever has been, what with people becoming so blind to website ads. I mean we literally have to trick visitors with Google ads or build crappy sites to get them to click. I've been on both sides of that, and honestly it's not really worth it to either party.

Just in case you missed it, let me say it again....

The money is in the list.

Not just any list though. It has to be a high quality list. Meaning the content has to be worth something, it has to be published on a regular basis, and the subscribers should be opening your newsletter with credit card in hand. And it doesn't have to be a business newsletter either, despite what some gurus may be teaching by example (either on accident or on purpose). In fact, it's probably better it's not about business. I happen to co-own two business newsletters, and not even I would subscribe to another. Unless of course it focused on a specific niche of interest such as copywritting or affiliate marketing. ;)

It's taken me a lot of trial and error, but I finally get it. When someone subscribes because they want to hear what you have to say, they could become your best customer. If they subscribe because you promised something free in return, guess what? They are going to keep wanting freebies in return. They don't care about your message or your content...it's all about the freebies!

Not to say you can't say "free tips" on your market. No, that's quite alright. One of our best converting lists is promoted on the grounds of free tips. Selling to this list is easy. Although another list I've owned for several years don't have a great conversion rate, only because subscribers were drawn in from contests.

I'm going to stop rambling here, only because there's something much better than my rambling. Yesterday we released a report all about this topic, which covers it much better than I could alone (thanks to expert Becky Hagel!). Interested? Grab the report at Direct Sales Helpers. ;)


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